| “How To Double Your Profits in 90 Days Or Less Even in Today’s Financially Fear Filled Economy No Matter What Business You Are in - By Dominating Your Target Market You Will Increase Your Profits 20% Or More, Quickly” Recession Proof Your Business Restaurant Owners, Dentists, Electricians, Lawyers, Book Stores, Decorators, Accountants, Coffee Shops, Entertainers, Florists, (small, medium or large business), Etc. even in a time of financial fear! |
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| ©2008 David Breth & Associates PO Box 1037 Abingdon, Maryland 21009 |
Site maintained exclusively by Primary Computing 410-836-6455
| We NEVER sell or give your information to outside firms! |
It's muy importante. (And again, more proof that I deliver
more usable content on a daily basis than any other marketer
on the planet!)
Enjoy...
===================
Emotional Direct Response
===================
Image advertising is designed to create public awareness.
The idea with image advertising is if enough people are
exposed to your name with enough repetition, they're going
to think of you when they need your service. This may be
true, if you have the advertising budget of Coca-Cola. But
I'm assuming that you don't.
You are only going to use direct response marketing. This
entire program is about direct response marketing. It is
not about creating an image. It is not about making you
look cool. It is about getting a response and making money.
You will make a name for yourself and your image will be
promoted by the fact that you are the busiest and most in-
demand person in your business category.
If you go to a big Madison Avenue type of agency, they're
going to create an image campaign that's going to look
great, but there's going to be no way to track results and
it's not going to work for you, even if you could afford it.
Here's a perfect example. Remember the Taco Bell dog? The
Taco Bell dog was created by a Madison Avenue agency.
Everyone loved it. Everyone was talking about it. And you
know what? The advertising agency won all kinds of awards.
And the bottom line is Taco Bell was losing millions of
dollars. Their stock was plummeting. Their sales were
going down because of that.
Image advertising sucks. Let me repeat that. Image
advertising sucks.
By the way when you talk to your Yellow Page rep, your
Valpak rep, your newspaper rep, they're going to try to get
you to do image advertising. You are not going to do any
image advertising, only direct response.
Direct response marketing is designed to get you a response.
This means that you will know specifically how much money
you're making from every advertising vehicle and from every
marketing technique you're using.
Here are the attributes of direct response marketing.
1. It's accountable and measurable. As I just said, you
will be able to measure the response you get from your
marketing. You'll know specifically, down to the penny, how
much money you're making or losing on each effort that you
put forth. As an entrepreneur, when you spend a dollar, you
want to get $2 back as quickly as possible. That's what
direct response marketing does for you.
2. There is an offer. You're not just putting your picture,
a dumb slogan and your phone number in the ad. You're
making a specific offer that compels your prospects to give
you a telephone call, fax you, email you, visit your
website, whatever it is, to get more information.
3. There is a call to action. You tell your prospect some
specific action to take. "Write me, fax me, email me, visit
my website, etc." You tell them specifically what you want
them to do.
4. It is also very benefit-oriented. You talk in terms of
the benefits that you provide your clients.
=============
Kick butt, make mucho dee-nero!
Dave Dee, President
www.DaveDee.com
P.S. After this section in "Your Marketing Department In A
Box", I give you a slew of copyright free direct response
ads and letters you can use right away. If you are one of
the few folks who don't own this, get it now.
http://www.davedee.com/box
more usable content on a daily basis than any other marketer
on the planet!)
Enjoy...
===================
Emotional Direct Response
===================
Image advertising is designed to create public awareness.
The idea with image advertising is if enough people are
exposed to your name with enough repetition, they're going
to think of you when they need your service. This may be
true, if you have the advertising budget of Coca-Cola. But
I'm assuming that you don't.
You are only going to use direct response marketing. This
entire program is about direct response marketing. It is
not about creating an image. It is not about making you
look cool. It is about getting a response and making money.
You will make a name for yourself and your image will be
promoted by the fact that you are the busiest and most in-
demand person in your business category.
If you go to a big Madison Avenue type of agency, they're
going to create an image campaign that's going to look
great, but there's going to be no way to track results and
it's not going to work for you, even if you could afford it.
Here's a perfect example. Remember the Taco Bell dog? The
Taco Bell dog was created by a Madison Avenue agency.
Everyone loved it. Everyone was talking about it. And you
know what? The advertising agency won all kinds of awards.
And the bottom line is Taco Bell was losing millions of
dollars. Their stock was plummeting. Their sales were
going down because of that.
Image advertising sucks. Let me repeat that. Image
advertising sucks.
By the way when you talk to your Yellow Page rep, your
Valpak rep, your newspaper rep, they're going to try to get
you to do image advertising. You are not going to do any
image advertising, only direct response.
Direct response marketing is designed to get you a response.
This means that you will know specifically how much money
you're making from every advertising vehicle and from every
marketing technique you're using.
Here are the attributes of direct response marketing.
1. It's accountable and measurable. As I just said, you
will be able to measure the response you get from your
marketing. You'll know specifically, down to the penny, how
much money you're making or losing on each effort that you
put forth. As an entrepreneur, when you spend a dollar, you
want to get $2 back as quickly as possible. That's what
direct response marketing does for you.
2. There is an offer. You're not just putting your picture,
a dumb slogan and your phone number in the ad. You're
making a specific offer that compels your prospects to give
you a telephone call, fax you, email you, visit your
website, whatever it is, to get more information.
3. There is a call to action. You tell your prospect some
specific action to take. "Write me, fax me, email me, visit
my website, etc." You tell them specifically what you want
them to do.
4. It is also very benefit-oriented. You talk in terms of
the benefits that you provide your clients.
=============
Kick butt, make mucho dee-nero!
Dave Dee, President
www.DaveDee.com
P.S. After this section in "Your Marketing Department In A
Box", I give you a slew of copyright free direct response
ads and letters you can use right away. If you are one of
the few folks who don't own this, get it now.
http://www.davedee.com/box
Small business marketing sales leads profits more money cash bank account Bel air Maryland harford county development center government corporate partner sponsor Virginia Delaware Pennsylvania st.
Louis new Orleans las Vegas Craig's list copy writer strategic recession collapse economy economical fee fees
Louis new Orleans las Vegas Craig's list copy writer strategic recession collapse economy economical fee fees
