| “How To Double Your Profits in 90 Days Or Less Even in Today’s Financially Fear Filled Economy No Matter What Business You Are in - By Dominating Your Target Market You Will Increase Your Profits 20% Or More, Quickly” Recession Proof Your Business Restaurant Owners, Dentists, Electricians, Lawyers, Book Stores, Decorators, Accountants, Coffee Shops, Entertainers, Florists, (small, medium or large business), Etc. even in a time of financial fear! |
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| ©2008 David Breth & Associates PO Box 1037 Abingdon, Maryland 21009 |
Site maintained exclusively by Primary Computing 410-836-6455
| We NEVER sell or give your information to outside firms! |
Are you making one of these five mistakes?
Hope you had a good weekend. Mine was great because I had my kid for four
days. I'm very grateful that I have the best job in the world, working for myself,
that gives me a lot of flexibility.
Today, I am starting a five-part series entitled, "The 5 Most Common Marketing
Mistakes and How To Avoid Them." As we go through this week, check to see
how many of these mistakes you are making in your business and then work to
correct them. Doing doing will bring you additional profits.
Most Common Marketing Mistake #1: You don't focus your
business on the needs of your prospects and
customers.
Does this seem too obvious? Look through your yellow pages. Pick them up
right now and glance through them. Answer this question: are most of the ads
telling you what benefits you get if you become a customer? Or, are the ads
telling you about the companies, where they are, how wonderful they are, what
they do, how great their quality is, how great their service is, and all about
them?
95% of the ads are totally focused on the business and not on what the
business can do for YOU, the prospect!
Pay attention to advertisements in the newspapers, on television, and on the
radio. You'll find the same thing happening in those places, consistently, every
day. This type of selfish advertising falls into the terribly wasteful category of
"institutional" advertising.
Institutional advertising produces, at best, deferred results. At worst,
institutional advertising is ineffective, unproductive, and a wasteful expense
that accomplishes no profitable purpose Whatsoever.
You know it's institutional advertising when it tells you how great the company
is, or how old and stable they are, or some other frilly, fancy, cutesy and
non-compelling foolishness.
Your selfishness is what kills most of your marketing. From brochures to flyers,
sales letters to advertisements, your marketing message should let your
prospects know that you are concerned ONLY WITH WHAT THEY WANT!
Anything about you should always come last. Your clients, customers,
patrons, patients...whatever you choose to call them, should always
come first.
All the marketing materials you create should focus on what the prospects
want and need. Every sentence should show that you understand their wants
and needs.
Until your marketing efforts focus on the prospects first, your marketing is
handicapped.
Kick butt, make mucho dee-nero!
Dave Dee
P.S If you want to discover how to write ads and salesletters that will double or
triple your results, go here: http://www.davedee.com/admagic
Hope you had a good weekend. Mine was great because I had my kid for four
days. I'm very grateful that I have the best job in the world, working for myself,
that gives me a lot of flexibility.
Today, I am starting a five-part series entitled, "The 5 Most Common Marketing
Mistakes and How To Avoid Them." As we go through this week, check to see
how many of these mistakes you are making in your business and then work to
correct them. Doing doing will bring you additional profits.
Most Common Marketing Mistake #1: You don't focus your
business on the needs of your prospects and
customers.
Does this seem too obvious? Look through your yellow pages. Pick them up
right now and glance through them. Answer this question: are most of the ads
telling you what benefits you get if you become a customer? Or, are the ads
telling you about the companies, where they are, how wonderful they are, what
they do, how great their quality is, how great their service is, and all about
them?
95% of the ads are totally focused on the business and not on what the
business can do for YOU, the prospect!
Pay attention to advertisements in the newspapers, on television, and on the
radio. You'll find the same thing happening in those places, consistently, every
day. This type of selfish advertising falls into the terribly wasteful category of
"institutional" advertising.
Institutional advertising produces, at best, deferred results. At worst,
institutional advertising is ineffective, unproductive, and a wasteful expense
that accomplishes no profitable purpose Whatsoever.
You know it's institutional advertising when it tells you how great the company
is, or how old and stable they are, or some other frilly, fancy, cutesy and
non-compelling foolishness.
Your selfishness is what kills most of your marketing. From brochures to flyers,
sales letters to advertisements, your marketing message should let your
prospects know that you are concerned ONLY WITH WHAT THEY WANT!
Anything about you should always come last. Your clients, customers,
patrons, patients...whatever you choose to call them, should always
come first.
All the marketing materials you create should focus on what the prospects
want and need. Every sentence should show that you understand their wants
and needs.
Until your marketing efforts focus on the prospects first, your marketing is
handicapped.
Kick butt, make mucho dee-nero!
Dave Dee
P.S If you want to discover how to write ads and salesletters that will double or
triple your results, go here: http://www.davedee.com/admagic
Small business marketing sales leads profits more money cash bank account Bel air Maryland harford county development center government corporate partner sponsor Virginia Delaware Pennsylvania st.
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Louis new Orleans las Vegas Craig's list copy writer strategic recession collapse economy economical fee fees
