“How To Double Your Profits in 90 Days
Or Less Even in Today’s Financially Fear
Filled Economy No Matter What Business
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Market You Will Increase Your Profits
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Marketing Mistake #4: Not having a big, juicy one of these

What a night last night!

My girlfriend, Alexis, bought us tickets to see the Broadway, Tony award winner
"Jersey Boys." Truthfully, I was not that excited about going but my oh my, what
a show! I was totally blown away. It was amazing. If you are anywhere near New
York, you MUST see this production.

Before we get started with Marketing Mistake #4, tomorrow I'll be telling you
about the "mistake" I made with one of the bonuses that people are currently
getting when they take a 30 day test drive of the Dave Dee Inner Circle. I'll also
tell you why I am going to have to remove this bonus from the offer. (If you
already joined, no worries, you are definitely getting all of the bonuses.) If you
have not joined, I suggest you do so asap so you can get everything the new
members are getting. Go to http://www.davedee.com/ic

Okay, let's talk about
the big, juicy thing you need in your business to make
maximum deenero
...

Most Common Marketing Mistake #4: You Don't Try To
Sell Your Customers Something Else On The "Back-End."

Your hottest prospect is someone that has just bought from you. This is your
best opportunity for another immediate sell. The key to successfully doing this
is having products that offer solutions to problems that your prospects have.
Related problems and solutions to those problems mean increased opportunity
for sales.

How simple it would be for the cashiers at the local discount store to suggest
another product that may help solve the customer's problem. All they have to
do is notice how the products that the customer is currently buying are related,
and be knowledgeable enough about what the store has to offer to be able to
suggest another product that could help solve the customer's problem.

The buyer that just bought from you offers a prime opportunity to sell again.
Your products must be good, however, and you must prove to him that your
"back-end" product will also help solve his problem.

Again, we are talking about knowing your prospects' wants and desires. Your
job isn't over once you've sold your customer his first product. You and your
employees should constantly be striving to find out what problems your
prospects have and then proposing the appropriate solutions to those
problems.

If you are focusing on what your customer wants and are offering him a solution
to a related problem, he will not be resistant to you as you try to "up-sell" him.
He will be grateful for your desire to help solve his problems.

Just remember: your customers are never hotter than when they first buy.
Immediately acknowledge their first purchase and tell them how appreciative
you are. Then, offer them something else so they'll have the chance to solve
more of their problems and to spend even more money with you!

You should look for logical product or service extensions
to offer your customers.
Using the back-end will turn one-shot sales
into repeat customers. Ironically, most businesses rarely try to sell their current
or previous customers anything again. You should do it constantly.

Kick butt, make mucho dee-nero!


~
www.Dave Dee.com